![]() ![]() Here's the TL DR version of how Twitch fundraising works: Nonprofits (AKA you!) reach out to Twitch streamers (AKA broadcasters!) who support their cause. ![]() How to find streamers for your Twitch fundraiserīefore we set you up with all that IT-expert knowledge, let's cover the Twitch basics. For the low-down on how to fundraise and how to make a donation on Twitch, stream on, friend. With that out of the way, here's the best news: Right now, this is a relatively untapped market-so you can get in early (and prove that you're super hip). And if you're looking for new donors, note that 70% of Twitch's users are between 18 and 34 years old ( Twitch). It's free, there's a mobile app, and you can use it to fundraise-hurray!Ī couple of other facts to get you twitching with excitement: Twitch streamers raised $40+ million in 2018, $55 million in 2019, and $83 million in 2020 ( Forbes). Twitch is the world's most popular livestreaming service, with over 33 million active Twitch users a day ( Statista). Livestreaming is just what it sounds like: broadcasting live video and audio in real-time over l'internet (that's classy for “the internet”). Twitch? Livestream fundraising? “Are those nerds speaking Klingon?” you might be asking yourself. But maybe we should back up a second-or even a full minute. Never fear, nonprofiteer-we've got your answers right here.Īnd while they don't all rhyme, they'll help you navigate fundraising and donations for Twitch like a pro. From finding philanthropic streamers to answering your donors' many questions about how to donate on Twitch, it's a new fundraising frontier for many nonprofits. There's no magic button when it comes to fundraising success, but Twitch comes close. ![]()
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